List of products by brand Sailor Jerry

Rum which is a cult among surfers from all over the world.

Born on the West Coast in 1911, Norman Collins earned the nickname ‘Jerry’ early on after his father noticed a similar disposition between the troublemaker and the family’s irascible jackass.

At 19, he arrived in Chicago, where he began honing his subjects under the columns of State Street.

He soon after enlisted in the Great Lakes Naval Academy.

Traveling the globe on schooners, Jerry crossed the China Sea and other remote ports.

It was during his travels in the Far East that Jerry developed a real fixation for Asian culture, art and imagery.

After his time in the Navy ended in the late 1930s, Collins decided to settle on the then-remote island of Oahu, Hawaii.

From here, the beginning of everything: his small studio on Hotel Street, in the Chinatown district, would soon become the destination of millions of soldiers and sailors, generally accustomed to living every 48-hour leave at the port of Honolulu to the fullest; and from then on, Norman Collins would be known only as Sailor Jerry.

For the remaining 40 years, Sailor Jerry hosted military caravans in his stronghold, continuing to perfect his decisive style, capable of incorporating the colors of mid-century America and the sensitivity of Asian lines.

A staunch supporter of freedom of thought and an incurable inventor of jokes, Jerry was a visionary innovator, spiritual father of many artists who would follow his path, struck by those subjects destined to endure over time.

Sailor Jerry Spiced is produced in the same spirit, the rum inspired by the man and the artist created following the original recipe of his favorite blend: selected barrels in the Caribbean and the addition of four spices – cinnamon, cloves, vanilla and ginger – plus an infusion of lime, for what has long since become the cult product of all international underground subcultures.